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Last month the eminent British neurosurgeon, Henry Marsh, decided to use an off-the-shelf, 9.6 volt Bosch cordless drill (available in Home Depot or Sears for around $80) for his surgeries. And what surgeries does Dr. Marsh perform? Complex brain operations, of course.
When Dr. Henry Marsh, who works as a Senior Consultant at St George’s Hospital in Tooting, South London, is back at his home hospital, he uses a £30,000 compressed-air medical drill. But when he’s a guest surgeon in the Ukraine, he prefers the Bosch 9.6V cordless drill. “There’s not a huge difference,” Dr. Marsh was quoted as saying in the London Times (March 16, 2008).
Except for, well, sterilization, battery life, power, and the range of bits, burrs and other components. You know―the important stuff.
How could any self-respecting orthopedic surgeon give up a compressed-air drill for an underpowered 9.6V off-the-shelf power drill? Power tools warm the heart of every orthopedic surgeon. The spirit of Tim Taylor (aka: Tim Allen), host of “Tool Time” on the television show “Home Improvement,” courses through the veins of most orthopedic surgeons.
Need more power? Maybe it’s time to…re-wire and put POWER into that drill. How about an 800-amp power booster attached to a 230-horsepower air compressor? (Cue Tim Allen’s “Argh, argh”!)
Bosch or Black & Decker in surgery? You bet. 3M, too. Not, it should be noted, Sears Craftsman or PORTER-CABLE. Both Black & Decker and 3M spent years selling power tools to orthopedic surgeons only to, ultimately, exit the business in the late 1990s.
A quick search of the patent filings uprooted 10―yes 10―patents assigned to Black & Decker for POWER tools in orthopedic surgery. We’re talking cordless drive assemblies for various orthopedic surgical instruments including drills, saws, everything. The good stuff. The stuff on the peg board in the basement. Power tools. Tool belts. Black & Decker!
Argh! Argh!
Today five companies pretty much dominate orthopedic surgical power tools—ConMed’s Linvatec, Stryker Instruments, Medtronic’s Midas Rex® and Xomed units, the Ansbach Effort, and MicroAire Surgical.
For years Zimmer was the leader in power tools for surgeons with the Linvatec/Hall line until Zimmer’s then-parent Bristol-Myers sold the division to ConMed (in 1998 for $370 million). It wasn’t until 2006, when he was well clear of Bristol-Myers, that then-Zimmer CEO Ray Elliott returned to the power tool market with an agreement to distribute the Brasseler line of power tools.
Of the major orthopedic companies, only Stryker has successfully built and maintained a leadership position with power tools.
ConMed’s strategic decision to acquire Linvatec (and later 3M’s power tool business for $39 million in 1999) was a bit of a shocker when it occurred. Most analysts were impressed that ConMed was able to snare this prize away from Bristol-Myer’s Zimmer division.
With the purchase, ConMed added the following products to its family of surgical tools and instruments for orthopedic surgeons:
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The Hall® Surgical brand of power tools for large and small bone orthopedic, arthroscopic, oral/maxillofacial, podiatric, plastic, ENT, neurological, spinal, and cardiothoracic surgeries.
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The PowerPro® brand battery system. PowerPro is a full-function power system specifically designed for orthopedics. The PowerPro has a SureCharge™ option that allows users to sterilize the battery before charging—a significant advantage that competing systems do not have. Simply put, PowerPro won’t lose a battery charge during sterilization.
Linvatec’s line of large bone, neurosurgical, spinal and cardiothoracic powered instruments are sold hospitals while the small bone line of arthroscopic, otolaryngological, and oral/maxillofacial powered instruments are sold to hospitals, outpatient facilities, and physicians’ offices.
Acquiring Linvatec in the late 1990s wasn’t an unvarnished positive. Initially, revenue growth proved to be, well, underpowered.
As the following chart illustrates, ConMed’s power tool sales growth rate was up and down between 2001 and 2007.
Chart 1: ConMed Surgical Power Tool Sales and Growth Rate 2001-2007 ($ in Millions)

Source: Robin Young Consulting Group
However, as the dotted trend line shows in the chart above, ConMed’s power tool sales growth has been slowly but consistently improving.
At this past AAOS meeting, ConMed’s Linvatec unit introduced a number of new products including:
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PowerPro® PRO7020 Cordless Revision Attachment for Battery Handpiece – This is the only cordless revision attachment on the market today. The attachment interfaces with all of ConMed Linvatec’s burs and is designed to remove cement in revision surgery. The attachment gives spine surgeons the option to use cordless power in surgery.
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Intrex™ Blade Line – The Intrex Blade System has six blade profiles in seven different thicknesses, for a comprehensive system of large bone saw blades. Each blade is manufactured from high-quality enhanced chromium steel and has a ground tooth form for superior sharpness and maximum cutting efficiency.
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Sentinel™ Drill Bits – With diameters ranging from 5.5mm – 13mm, in half-size increments, ConMed’s new Sentinel Drill Bits give surgeons a safe and accurate way to drill the highly precise femoral tunnels that are required not only in standard ACL procedures but also for the increasingly popular double-bundle ACL technique. They facilitate an anterior medial approach by safely passing the condyles without scuffing the cartilage.
ConMed’s first quarter report last week confirmed that power tools are continuing to perform above historic levels. Sales in the March quarter reached $40 million, up 6.9% from last year—right on the power curve! (See chart above.)
Then CEO Joe Corasanti raised sales guidance for all of ConMed’s products in 2008, saying, “For the second quarter of 2008, we anticipate revenues in the range of $180 million – $185 million. For the full year of 2008, based on the strong first quarter results, we are increasing our sales guidance to $740 million – $750 million and the non-GAAP diluted earnings per share guidance to $1.50 – $1.58.”
In case anyone isn’t noticing, ConMed is a cash machine. Check out these numbers:

Source: Robin Young Consulting Group
Adding it up, ConMed generated a total of $427.8 million in operating cash flow these past seven years versus only $185.2 million in reported net income.
Apparently, however, no one is noticing. Although ConMed’s stock is up about 10% since the first of the year, the company’s market value of $724 million is roughly 1x its expected sales for this year of $749 million. Only ONE Wall Street analyst covers ConMed.
Here’s what we think. ConMed is, like its orthopedic surgeon customers, starting to channel “Tool Time” and re-wire its power tool business like a wimpy Bosch 9.6 volt drill plugged into a sterilizeable, 10,000 amp power booster. Argh! Argh!
It’s time to pay attention to ConMed.
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