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WEEK IN REVIEW
 Ad Myth Busters: The Role of Marketing in the Life of a Product—‘You just place ads, right?’ This is far from the truth, according to Michael Turner, Market Manager with Orthofix. Click here to learn how marketers work to bring about success in multiple areas of a company.
It Was a Women’s World at AAOS … and Zimmer, Stryker, Smith & Nephew and Biomet—From one windy city to another. Hurricane Katrina blew the AAOS out of New Orleans last year and Chicago—the official windy city—came through in it’s inimitable style. But it was Women who dominated this year’s AAOS. Read more here.
The Rising Political Profile of AAOS—AAOS has not been shy about diving into Washington policy matters. With $1,246,292 from 2,811 contributors in its war chest, AAOS is a rising and increasingly active player on the political stage—$443,000 in contributions is no chump change, even in Washington. For all the details go here.
News Shorts—The DOJ targets another major orthopedic company; two companies find problems with their financial reporting; Wright Medical lands a new CEO; is Zimmer buying Tutogen?; several M&A transactions and, of course, with AAOS a slew of new product introductions. For all the details, navigate this way.
The Picture of Success: Dr. Frank Phillips—On his voyage from Johannesburg to Chicago, Dr. Frank Phillips has taken the accumulated wisdom of his father, his mentors, and his own life experience and built a career of service and innovation. To learn more about the Director of Minimally Invasive Spine Surgery at Rush University Medical Center, click here.
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