WEEK IN REVIEW

It’s Economics, Stupid: How to Talk to Administrators—Alas, no one’s stupid … just not yet focused on what keeps administrators awake at night. And before you attend your meeting on the carpeted floors, learn what a vital role cost savings, profitable growth and hospital reputation play in the life of your sale and how you can have productive conversations with hospital administrators. Click here to get advice from expert consultant Tony Recupero.

2006 Trauma Industry Outlook—The business of supplying plates, screws, nails and cements to the orthopedic trauma specialist is now a $2.9 billion global industry. In terms of global impact, trauma is both elemental and fast growing. For our 2006 outlook for 2006, go here.

Stryker – It’s not your Dad’s Oldsmobile anymore—This stalwart of the orthopedics industry just keeps delivering double digit growth rates. But what has this earnings juggernaut done lately? Would you believe reinventing itself? Where’s Stryker headed? Click and find out.

Manager’s Corner: The Employment Offer…Where it Begins, Why it ends—Love at First Sight? Rarely do employers and prospective employees meet, fall in love and get married the same day. More common is a drawn out courtship with, ultimately, uncertain results. See how one experienced manager tackles this critical subject, here.

News Shorts—LifeCell powers UP the sales numbers, Integra buys Radionics, Jamie Grooms Raises $7.8 million, and scientists announce nano-scaffold for cartilage, stem cells from teeth, new hip software from ORTHOsoft, JNJ starts stock buy back program and DePuy spine to release new 5-10 year Charite data. For more news in Ortho, click here.

The Picture of Success: Dr. Robert Watkins—By age 11, he was introducing himself as follows: ‘I’m Bob Watkins, I play first base, and I’m going to be a doctor.’ Today, he is co-director of the Los Angeles Spine Surgery Institute at St. Vincent Medical Center and spine consultant to numerous professional sports teams. Oh, and let’s not forget gourmet chef of unusual southern foods. Click here for Dr. Watkins’ recipe for success.