Advertising Rates - Orthopedics This Week News

Procedure of the Month

This is the case of a 68 year-old male suffering from severe back pain for 3 months. Patient failed conservative treatment with high doses of analgesics. MRI was performed, as shown in Figure 1 below. This T2-weighted image clearly revealed evidence of acute fracture with bone marrow edema at the L1 level. Which choice do you think best describes the patient's treatment options (click on the x-ray below to take the multiple choice/guess test)?

Figure 1: Preoperative T2-weighted sagittal MRI showed evidence of bone marrow edema indicative of acute fracture at the L1 level (arrow).

Case review and x-rays courtesy of
Dr. Bassem A Georgy.
Interventional Radiologist Valley Radiology Consultants Assistant Clinical Professor University of California, San Diego

SPONSORED BY:

Procedure of the Month Sponsored by DePuy Spine, Inc.

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Advertising

Why Advertise With Orthopedics This Week?

Orthopedics This Week features in-depth coverage of the orthopedics industry with an edge all its own. OTW also features weekly commentary from Robin R. Young, CFA, the preeminent author and consultant in the orthopedics industry. Advertising with RRY Publications is a cost-effective way to increase traffic to your website and to create brand recognition among surgeons and other industry leaders.

The Qualitative Difference of Internet Advertising

Internet-based advertising is now the fastest growing form of advertising. Increasingly, companies are learning that Internet-based advertising offers them three basic advantages over traditional print advertising. Specifically: Better targeting, allowing companies to appeal to their audience with laser like efficiency; more precise measurement—companies can know exactly who is interested and seeking information; and more effective ads at a lower cost.

Facts and Data Regarding Distribution and Traffic for Orthopedics This Week

• E-mails go to 13,000 readers 40 times annually – over 40,000 views per issue
• Over 700 paid PDF subscribers receive access to restricted OTW features 40 times yearly
• 10,000 visitors to the website monthly and 30,000 page views
• Our readership includes surgeons, allied health professionals, purchasing managers, sales professionals,
manufacturing company executives, media and investors.

Placing your ad is a 3-step process:

1) Select one of our advertising programs (see below)

2) Fill out the online form

3) E-mail us your graphics (logo, product pictures, etc.) and your ad copy

The entire process takes less than 30 minutes. That's it. Your program is up and running.

Ready to get started? Click on the program below that is right for you. Browse the details and advertising samples, then fill ot the online order form. Building a corporate identity? The best program is a 3" x 3" ad in Orthopedics This Week or Website Banner Advertising. Launching a new product? Select either our innovative "infomercial" or the Procedure of the Month.

Whichever you choose, you will tap into the over 50,000 surgeons, industry professionals and investors who read and visit the Orthopedics This Week site every month.

If you have questions about any of our Advertising Programs please contact:

Tom Bishow - VP Sales
tom@ryortho.com
(410) 356-2455

3" x 3" Ad in Orthopedics This Week Newsletter + Email Ad

Diamond Pkg - $2,000/mo.

Gold Pkg - $1,000/mo.

Silver Pkg - $500/mo.

• 3"x 3" advertisement in Orthopedics This Week - sent to 600 paid subscribers 40 times annually

• Ads in all 40 editions of OTW and the html e-mail (with a 1 year contract)

• E-mails go to 13,000 readers 40 times annually - over 40,000 views per issue

• Logo is placed on website - 10,000 visitors monthly and 30,000 page views

• 3"x 3" advertisement in Orthopedics This Week - sent to 600 paid subscribers 40 times annually

• Ads in 20 editions of OTW and the html e-mail (with a 1 year contract)

• E-mails go to 13,000 readers 40 times annually - over 40,000 views per issue

• Logo is placed on website - 10,000 visitors monthly and 30,000 page views

• 3"x 3" advertisement in Orthopedics This Week - sent to 600 paid subscribers 40 times annually

• Ad in 1 issue of OTW per month and the html e-mail - advertiser can select desired issue

• E-mails go to 13,000 readers 40 times annually - over 40,000 views per issue

• Logo is placed on website - 10,000 visitors monthly and 30,000 page views

Advertising Specs for submission

Square Ad for HTML – This ad goes into the html that is distributed each week. It requires a 260 pixels wide x 260 pixels tall ad at 72 dpi. JPEG format preferred.

Standard Square Ad for Newsletter PDF –This ad goes into our pdf which is distributed weekly and also posted on the web site. It is 3” x 3” at 300 dpi. JPEG format preferred.

Ad Spec Contact Info:

Jayme Johnson
Production Coordinator
(501) 843-9984
jayme@ryortho.com

ORDER NOW - 3" X 3" AD IN OTW + EMAIL

Advertiser Name:
Primary Contact:
Address:
City/State:
Zip:
Phone:
Fax:
Advertiser Website:
Email Address:
CHOOSE PACKAGE - Months Requested:


Start Date:
Email your graphics to: jayme@ryortho.com (see specs tab above for submission guidelines)
After you submit your ad, you'll receive a confirming email and a draft of the ad for your approval.
Questions? Call Jayme at 1-877-817-6450 or email jayme@ryortho.com

Banner Advertising on Website

Premium Banner - $2,000/mo.

Value Banner - $1,000/mo.

• Located on TOP of web pages

• Minimum of 20 web pages

• Logo is placed on website - 10,000 visitors monthly and 30,000 page views

• Located on BOTTOM of web pages

• Minimum of 20 web pages

• Logo is placed on website - 10,000 visitors monthly and 30,000 page views

Advertising Specs for submission

Banner Ads – This ad goes along the top/bottom of the web site. It will appear on every page. It requires a 793 pixels wide x 70 pixels tall ad at 72 dpi. Additional details available.

Ad Spec Contact Info:

Jayme Johnson
Production Coordinator
(501) 843-9984
jayme@ryortho.com

ORDER NOW - BANNER AD

Advertiser Name:
Primary Contact:
Address:
City/State:
Zip:
Phone:
Fax:
Advertiser Website:
Email Address:
CHOOSE PACKAGE - Months Requested:

Start Date:
Email your graphics to: jayme@ryortho.com (see specs tab above for submission guidelines)
After you submit your ad, you'll receive a confirming email and a draft of the ad for your approval.
Questions? Call Jayme at 1-877-817-6450 or email jayme@ryortho.com

Infomercial on Website

Infomercial - $1,000/mo.

Sample

Specs

ORDER

• Infomercial (including a small image icon) is placed in between feature articles on the ryortho.com homepage

• Includes direct link to your company’s website

• Logo is placed on website - 10,000 visitors monthly and 30,000 page views

Advertising Specs for submission

Infomercial – The infomercial is placed in between feature articles on the ryortho.com homepage. It is somewhat flexible in the content; however the following might work well as a guideline:

- Up to a 10 word title.
- Up to 40 words in the article lead (content area).
- Provide a link to where you want the reader to go (on your website).
- Provide a small image or icon for use on the left hand side of the article lead (you can provide the image, icon, logo, in any size -- we can adjust its size to fit our needs).
- You will want to keep in mind that whatever you provide should be something simple and clean in order to be easily viewed at the size provided on the Web site.

Ad Spec Contact Info:

Jayme Johnson
Production Coordinator
(501) 843-9984
jayme@ryortho.com

ORDER NOW - INFOMERCIAL

Advertiser Name:
Primary Contact:
Address:
City/State:
Zip:
Phone:
Fax:
Advertiser Website:
Email Address:
CHOOSE PACKAGE - Months Requested:
Start Date:
Email your graphics to: jayme@ryortho.com (see specs tab above for submission guidelines)
After you submit your ad, you'll receive a confirming email and a draft of the ad for your approval.
Questions? Call Jayme at 1-877-817-6450 or email jayme@ryortho.com

Procedure of the Month on Website

Procedure of the Month - $10,000/mo.

Sample

Specs

ORDER

• Located in sidebar on all pages of OTW

• Logo

• Teaser X-rays

• Interactive quiz

• Product video

• Product abstract

• 10,000 visitors monthly and 30,000 page views

• Designed to drive surgeons to your website to capture all the information about the visitor

• E-mail announcing the new Procedure of the Month sent to 13,000 readers

Advertising Specs for submission

Procedure of the Month – The Procedure of the Month is placed on a vertical band located on every page of ryortho.com. Please contact Jayme Johnson at jayme@ryortho.com for submission details.

Ad Spec Contact Info:

Jayme Johnson
Production Coordinator
(501) 843-9984
jayme@ryortho.com

ORDER NOW - PROCEDURE OF THE MONTH

Advertiser Name:
Primary Contact:
Address:
City/State:
Zip:
Phone:
Fax:
Advertiser Website:
Email Address:
CHOOSE PACKAGE - Months Requested:
Start Date:
Email your graphics to: jayme@ryortho.com (see specs tab above for submission guidelines)
After you submit your ad, you'll receive a confirming email and a draft of the ad for your approval.
Questions? Call Jayme at 1-877-817-6450 or email jayme@ryortho.com